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Masport: A Trusted Brand

For the past 109 years, Masport has helped generations of Australians and New Zealanders get the most out of their backyards, so it’s no surprise that the iconic Kiwi brand was recognised twice at the 2019 New Zealand Reader’s Digest Most Trusted Brand awards.

Masport took out top spot in the lawnmower category and was also highly commended as New Zealand’s second-most trusted BBQ supplier.

109 Years in the Making

Masport started as a family owned manufacturing company in 1910. Since then the Masport brand has become a symbol for quality and reliable outdoor equipment. 

Masport specialises in outdoor power equipment like lawnmowers, shredders, cultivators and outdoor leisure products such as barbecues and patio heaters. The company continues to enjoy a growing global reputation for providing quality products, exporting to over 45 countries worldwide, including Australia.

New Zealand’s Top 20 Most Trusted Brands

  1. Whittaker’s Confectionery/Iconic brands
  2. St John New Zealand Charities
  3. Tip Top Ice Cream
  4. Canon Digital Camera
  5. Westpac Rescue Helicopter Charities
  6. Toyota Cars
  7. Resene Paint
  8. Dettol Cleaning Products
  9. Samsung Electronics (TV & home entertainment)
  10. Fisher & Paykel Cooking Appliances
  11. Nikon Digital Camera
  12. Mitre 10 Home Improvement
  13. Mainland Cheese
  14. Sony Electronics (TV & home entertainment)
  15. SPCA Charities
  16. Sleepyhead Beds
  17. Dilmah Tea
  18. JIF Cleaning products
  19. Kapiti Ice Cream
  20. Vogels Bread


About the 2019 Reader’s Digest Most Trusted Brand awards

Reader’s Digest commissioned Catalyst Research to survey a representative sample of 1,411 New Zealand adults on their most trusted brands in 65 categories of products and services across a broad range of industries.

Brands included were generated by asking New Zealand consumers for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by New Zealanders without prejudice.

For further information, please contact marketing@masport.com.au